Internet Investing
MS is an Experienced Online Publisher and Domain Developer
Early in 1998, MS began investing in the future by acquiring and developing online domain properties.
As technology and the Internet matured, early Internet Investors, and especially Domain Developers, were successful in accumulating vast virtual real estate holdings.
MS built its foundation on domain investments, and we continue to leverage the tremendous value of our domain assets to enhance our global domain portfolio.
ROI - Return On Investment
"Domain Investments have been appreciating at values that are in excess of just about any investment." (Source: Financial Post, June 9, 2007)
"Domain prices are expected to rise by 15% to 40% a year over the next decade." (Source: Financial Post, June 9, 2007)
"Business.com Internet domain and search engine could fetch $400 Million." (Source: Reuters, June 22, 2007)
Huge Premiums for Attractive Names
Some very successful Domainers have been become part of the exclusive nouveau riche. They are often surrounded by deep-pocketed bankers, Venture Capital (VC) financiers, and other investors trying to get a piece of the explosive domain investing action.
Buyers are increasingly willing to pay huge premiums for generic, attractive, non-trademarked, rare domain names.
Direct Navigation
At the heart of the Domain Investor's strategy, is the incredible value of generic, targeted, rare domain names. These extremely valuable domains generate tremendous traffic from Direct Navigation web visitors.
Consider valuable MS domains such as MortgageRates.ca, InsuranceQuote.ca, RX.ca, Wealth.ca, Landscape.ca, Decorate.ca, RE.ca and Dogs.ca.
An Internet user looking for one of those services, such as mortgage rates or an insurance quote, might skip typing the term into a search engine and instead browse directly to an MS website. Each MS website includes targeted, helpful sponsored links. Every time a user clicks on one of those related ads, MS is paid for the referral. Direct-navigation marketing now accounts for 10% of all Internet advertising.
Pay-Per-Click (PPC)
Domainers are paid per click as website visitors browse their portals. And, the payoff can be anything from a few cents per click, to as much as $70 per click. Valuable domain names are like a prime location on Fifth Avenue. Open 24/7, domain portals generate revenue from web visitors around the globe, both day and night, every second of every minute of every hour.
Fortune 500
Many Large, respected, publically traded, global investors are now significant Domainers. There are even Virtual REIT's (Real Estate Investment Trust) that have been established to harvest the underlying wealth being grown in the virtual real estate market. Some heavy-weight domainers now include Internet REIT and Marchex. Domain Investors are now recognized power brokers in the vast virtual real estate market. Maveron, the venture firm backed by Starbucks founder Howard Schultz, has an impressive technology portfolio that now includes many valuable domain assets.
Developed Properties
MS is currently building out its virtual real estate, and developing individual domains into full-fledged portals with fresh content delivered daily.
It's all part of our long-term business strategy to leverage our valuable properties, and grow our domain investments exponentially. MS is working hard and fast to graduate from property owner, to property developer. Fully developed portals have tremendous value that far exceeds the intrinsic base value of just a good domain name. Browse some of our content-rich, interactive web portals. These are only a few, but we have plans to fully develop hundreds and hundreds more from our extensive Caché of rare and valuable domain properties. When you control the domains, you control the Internet.
Internet Investing | Domainers in the News
See for yourself! The successes of many Domainers are chronicled in these insightful and fascinating domain investing articles.
- JOBS.ca Canadian Domain sells for record $600k (Business Wire, May 2008)
- A Big Slice of the Web Pie! $2.6 Million Domain Sale! (Baltimore Sun, Apr 2008)
- World Record! $10 Million Domain Sale! (CNN, Mar 2008)
- Demand for quality .CA domains will continue to grow. (SEDO, Feb 2008)
- If .com is King, then ccTLD is Queen! (Domain Name News, Feb 2008)
- CreditCards.com files for $115 Million IPO (Business Journal, Aug 2007)
- Answers Corp to Acquire Dictionary.com for $100 Million (CNN - PR Newswire, Jul 2007)
- Business.com could sell for $400 Million (Reuters, Jun 2007)
- Domainer builds $300 Million empire (Business 2.0, May 2007)
- Ontario Web Firm gets $160 Million in Backing (Globe and Mail, Mar 2007)
- Masters of their Domains (Business 2.0, Dec 2005)
- The Domain Business Gets Real (DN Journal, May 2006)
- Domainers | The nouveau riche (Financial Post, June 2007)
- Domainer Marchex, Inc (RBC Capital, Dec 2005)
- $2.5M Payday! (The Toronto Star, May 2006)
- Domain Names are BIG Business (The Toronto Star, Oct 2006)
- Some Big Payoffs (USA Today, Apr 2006)
- Domains - Premium Web Real Estate (USA Today, May 2006)
- New Money in Domain Names (Wall Street Journal, Nov 2005)